In this article:
- What is a click in RankSense?
- How is RankSense able to measure clicks?
- Set up auto-tagging for accurate clicks in RankSense
In RankSense, a click is counted whenever a user clicks on a landing page in the search results.
RankSense runs on Cloudflare, so it is able to see the HTTP referrer in the requests that Cloudflare receives. This allows us to determine the number of clicks to each URL in real time.
We exclude clicks on URLs that include the parameter “gclid” to filter out visits coming from Google Ads. If your site has auto-tagging enabled and functioning properly, we will exclude clicks from Google Ads.
The HTTP referrer allows us to see which search engine the clicks are coming from, allowing you to filter for a specific search engine in the Insights tab. These are the search engines that we include:
- Wolfram Alpha
- Duck Duck Go
Other search engines are combined into “Other” on the Insights tab.
In order for RankSense to exclude clicks from your Google ads, you must have auto-tagging set up in your Google Ads account. Visit Google’s article on what auto-tagging is and how to set it up for more information. This feature is enabled by default. We also recommend that you ensure auto-tagging is functioning properly.